2026–2023
Global Digital Marketing & Brand Manager
Wiferion, a PULS business unit
AI-driven transformation, lead-to-deal funnel, GEO, brand transition to PULS
Curriculum vitae
Marketing and AI leader with technical depth. Since 2007 I have built brands, teams and digital systems in B2B technology companies.
Available now, for projects and permanent roles
Selected results
- > 30% AI visibility, Wiferion: GEO, AEO, AI-supported content
- +730% leads, Wiferion: Lead-to-deal funnel, CRM
- +16% win rate, Wiferion: Qualification, attribution
- 9.49 to 1.47 MB, About Freiburg: Own autopilot, performance
- 50 to 125 events, About Freiburg: Scrapers, duplicate checks
- +80% traffic, HRworks: SEO and SaaS content
- +30% MQLs, HRworks: Salesforce automation
Career
2023
Project Coordinator
Tesla Engineering Germany
Post-acquisition transition, knowledge transfer
2023–2019
Head of Marketing
Wiferion
From startup to world market leader
2019–2017
Senior Marketing Manager
HRworks
SaaS growth, Salesforce automation, attribution
2017–2015
Head of Marketing & Design
Heliotron Deutschland
Built marketing from zero, CI, web, photo, servers
2014
Graphic Designer
OXID eSales
Corporate video, HTML5, TYPO3, SEO
2014–2012
CTO & Co-Founder
advertado, looptag, TagMeTv
Product, architecture, hardware, web platforms
2012
Motion Designer & Technical Director
OmTV, MoveIT
TV productions, post-production
2012–2007
Freelancer, Photographer & Admin
Self-employed, Fotostudio Schüßler
Consulting, production, retouching, studio IT
Independent consultant for strategy, web and media throughout.
Education and certificates
- Master Class AI Manager, Haufe Akademie with HdWM Mannheim, 80 hours, 2026. The content supports evidence of AI literacy under Art. 4 EU AI Act
- Artificial intelligence in business: potential, use cases, value
- Identifying AI projects and delivering them profitably
- Machine learning and data mining: concepts, models, methods
- Implementing artificial intelligence successfully in companies
- 43 LinkedIn Learning courses and learning paths since 2024
- Leadership workshop “From Expert to Leader”, Haufe Akademie, 2023
- Professional photography apprenticeship, Photographie Digital GmbH, Frankfurt
LinkedIn Learning courses
43 completed courses and learning paths since 2024.
AI and strategy
- Artificial Intelligence Foundations: Machine Learning
- Artificial Intelligence and Business Strategy
- What Is Generative AI?
- Using AI for Data-Driven Insights
- Learning AI for Business Analysis
- Excel with Copilot: AI-Driven Data Analysis
- Build Your Generative AI Productivity Skills with Microsoft and LinkedIn
- Make AI Your Career Advantage with Ryan Roslansky and Aneesh Raman
- Investing in Human Skills in the Age of AI
- Microsoft Copilot: The Art of Prompt Writing
- Copilot in PowerPoint: From Prompt to Presentation (2024)
- AI Productivity Hacks to Reimagine Your Workday and Career
Marketing and data
- Artificial Intelligence for Marketing
- Generative AI for Digital Marketers
- Marketing Tools: How to Leverage AI Tools to Transform Your Marketing
- Build Your Generative AI Plan for Marketing Success
- Customer Journey Mapping with Generative AI
- Marketing Strategy: Competitive Intelligence
- Essential Skills in Generative AI for Creatives by Adobe
- Telling Stories with Data
- Marketing Analytics in Action: Drive Growth and Communication with Data Insights
- From Data to Decision
- Practical A/B Testing
- Customer Experience: Journey Mapping
- Advanced Branding
- Using Generative AI across the Marketing Lifecycle
- Integrating Generative AI into the Creative Process
Building and architecture
- Learn Vibe Coding: Build Apps with AI-Powered Coding
- Vibe Coding Your First Agent with Google Gemini
- Vibe Coding Fundamentals: Tools and Best Practices
- Structure Vibe Coding to Save Build Time
- Structured Vibe Coding with AI Coding Agents
- Vibe Code Your Way to a Full Stack App with Bolt
- Build with AI: Beyond Pair Programming with AI
- Design Thinking: Data Intelligence
- Enterprise Architecture Foundations
Responsibility and leadership
- Responsible AI: Principles and Practical Applications
- Using Generative AI Ethically at Work
- Values and Ethics: Case Studies in Action
- Building High-Performance Teams
- Managing a Cross-Functional Team
- Conflict Resolution Foundations
- Generative AI for Project Managers: Fourteen Ways to Streamline Your Work
Skills
AI and automation
- AI strategy and use cases
- AI Project Canvas
- LLM integration
- Agents with Claude Code and Codex
- Pipedrive and Salesforce
- API integrations
- CRISP-DM and data mining
- Responsible AI
- Change management
Visibility and growth
- GEO and AEO
- SEO, SXO, Sistrix
- SEA and Google Ads
- Meta Ads
- Attribution
- Conversion optimisation
- B2B demand generation
- Newsletters and Mailchimp
- International market entry
Brand and production
- Corporate identity
- Photography
- Film and post-production
- Motion design
- 3D with Blender and Unreal
- Trade fairs and events
- Print and layout
- Copy and storytelling
- Music with Ableton
Web and technology
- HTML, CSS, JavaScript
- PHP and Python
- WebGL2 and GLSL
- React and Astro
- WordPress and WooCommerce
- Shopware
- Server administration
- Web performance
- Team leadership